Delivered in partnership with Visit Victoria and Go Beyond Melbourne, the session stepped through current global tourism trends, market forecasts, international high-value traveller profiles, and what’s required to become “international-ready”.

Businesses explored the benefits of diversifying beyond domestic visitation from attracting high-yield travellers and driving mid-week and off-peak demand, to lengthening booking windows and amplifying our region through established trade distribution channels. Case studies, inbound rate structures, OTA pathways, mentoring programs, and trade-show opportunities offered clear signposts for operators ready to take the next step.

In the afternoon, a partner briefing with Visit Victoria for existing international-ready operators. This session unpacked the scale of global recovery, Victoria’s international market priorities, and the upcoming initiatives that will showcase participating Mornington Peninsula products to key trade partners across the UK, Europe, North America, and Southeast Asia. It was also a chance for local businesses to connect directly with Visit Victoria’s Global Markets and Product Development teams an invaluable opportunity to build relationships, gain insights, and understand how our region can stand out in itineraries.

The message was clear throughout the day, the opportunity is real, growing, and achievable especially when we work together as a region.

If you are interested in developing international product, exploring new markets, or joining Go Beyond Melbourne’s touring platform, please contact Penny Takenaga on 5925 9346 Sales Executive.