Sunny 21.4°C

Mornington Peninsula Visitor Economy including Frankston

Explore the latest Mornington Peninsula visitor economy data, including Frankston, to understand who visits our region, how they travel and what they spend. Find tourism statistics, visitor research and industry insights to help inform business planning, marketing and investment decisions.

From domestic day trips and overnight stays to international visitation, these insights reveal visitor trends and opportunities across the region. Whether you operate a tourism business, plan events or support destination development, use this research to better understand our visitors and contribute to a thriving regional visitor economy.

Visitor Economy Performance

The Mornington Peninsula region, including Frankston, is a significant contributor to Victoria’s visitor economy, attracting 16.4% of regional Victoria’s total visitation and generating 14.1% of total regional visitor expenditure. These figures highlight the region’s importance to Victorian tourism and the value visitors bring to local businesses, jobs and communities. They also reinforce the opportunity to encourage longer stays and greater visitor spending through the region’s diverse accommodation, dining, attractions and experiences.

Total Visitors and Total Visitor SpendSpend per visitor daytrip, spend per visitor overnight and purpose for travel

STAY IN THE KNOW

Subscribe to Newsletter

Sign up for your free digital copy of FOUND and get year round inspiration from Mornington Peninsula direct to your inbox.

OUR CORPORATE PARTNERS
EastLink Logo
MPNG Logo
Searoad Ferries Logo
Ultimate Winery Experiences Logo
Visit Victoria  Logo
Mornington Peninsula Shire Logo
VISIT MORNINGTON PENINSULA acknowledge's the Bunurong / BoonWurrung people, the Traditional Custodians of these lands and waters. We pay our deepest respect to Elders past, present and emerging.