A new chapter for First Peoples tourism on Bunurong Country has begun, with the launch of the Yannabil First Peoples Tourism Council on the Mornington Peninsula.

Led by First Peoples, the Council brings together cultural leaders, tourism operators and business owners to champion authentic, culturally grounded experiences, ensuring the stories and living cultures of the region are shared with integrity.

More than seven years in the making, Yannabil has grown from informal collaboration into a formally incorporated body, with its founding members including Baluk Arts, Jala Jala, Living Culture, Nairm Marr Djambana and Our Songlines.

Chair Sharon Brindley said the Council represents the strength of working together.

“We are coming together as a collective to support each other and create real opportunities for growth across First Peoples businesses in the region,” she said.

“Yannabil”, meaning “visitor” in several Kulin Nation languages, reflects a shared vision—welcoming people to connect with culture in a meaningful way.

Angela Cleland, CEO of Mornington Peninsula Regional Tourism, welcomed the launch.

“This is an exciting and important development for the Mornington Peninsula,” said Angela Cleland.

“I congratulate Sharon and all founding members on this achievement. Yannabil creates a platform for authentic storytelling and provides the foundation for a long-term, meaningful partnership for our region.”

With early support from Mornington Peninsula Shire Council, Yannabil is now focused on growing its membership and building partnerships, marking the beginning of a new, culturally led chapter for tourism on the Peninsula.

Yannabil First Peoples Tourism Council will be exhibiting as part of the Trade area at the upcoming annual Industry Summit. This will be a fantastic opportunity to connect with them and learn more.